As one tracker put it, “You know how Star Trek had the marketing campaign ‘This Isn’t Your Father’s Star Trek‘? Well, let’s put it this way, this is your father’s Star Wars.My belief is that they do it knowing they'll get something that looks pretty good and is cast well.
Star Wars is a franchise that always seemed to change the rules, and this time around is no different. Some Deadliners saw it last night as daring as it is nostalgic. The biggest pre-sales were for Thursday, followed by Friday and Christmas Day, according to our sources. One has to remember that the pre-sale numbers actually apply to the full week and not just one day. This traditionally is a big travel and shopping weekend, so trackers are thinking that this film could have a three-day of $130M-$150M. “There’s a lot to be excited about when you see the kind of advance sales we’ve seen on this film, in December no less, but with so many screenings available and the ability of exhibitors to expand based on demand, anyone who shows up at the box office to find a showtime for this weekend will be able to find one – more than once if they are so inclined,” said Dave Hollis, Disney’s distribution head.Īccording to industry trackers, the film could break all Thursday preview records with a box office take of anywhere from about $50M and counting, easily flying past Harry Potter and the Deathly Hallows, Part 2, which took in close to $44M.
'Star Wars: The Force Awakens' Premiere: Reverence, Nostalgia & Long, Cold Lines
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