After payment, the defendants use Amazon customer accounts in their control to leave fake 5-star reviews on product listing pages. MangoCity: The owners and operators of MangoCity sell fake reviews ranging from $50 to $4,000 through their website, video chats, and email. They also offer fake negative reviews to undermine their competitors’ product listing pages. The defendants use Amazon customer accounts in their control to leave fake positive reviews. The website offers packages of fake reviews in Amazon stores across Australia, Canada, and the U.S., ranging from $20 to $440.
Littlesmm: The website Littlesmm sells fake reviews to bad actors operating Amazon selling accounts. The defendants connect bad actors operating Amazon selling accounts with reviewers, and instruct reviewers on how and when to leave fake reviews or feedback in order to create a false, authentic appearance. Nice Discount: The owners and operators of Nice Discount facilitate fake positive reviews, fake feedback, and other fake content through their “Product Tester Club.” Reviewers who sign up are incentivized to write fake positive reviews or fake feedback in exchange for product refunds or cash. The lawsuits outlined here are part of an ongoing effort to stop fake reviews at the source by targeting the fraudsters facilitating the reviews and holding them accountable. As a result, Amazon proactively blocked over 200 million suspected fake reviews from our stores in 2022. These brokers approach customers directly through websites, social media channels, and encrypted messaging services, soliciting them to write fake reviews in exchange for money, free products, or other incentives.Īmazon invests significant resources, including machine learning models and expert investigators, to proactively stop fake reviews before being seen by a customer. Fake reviews are primarily being driven by the emergence of an illicit “fake review broker” industry.
In June 2023, Amazon filed four new lawsuits against fraudsters attempting to mislead Amazon customers and harm Amazon selling partners by facilitating fake reviews. Amazon targets the source of fake reviews with new lawsuits
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